Smiles Inbound
A chair designed to alleviate reflux in babies.
Designed by Dr. Albani – Paediatric Gastroenterologist
Smiles Inbound
You want the best for your baby, and so do we.
Our products help you and your baby with the best extra helping hand.
Our Promise
Products to help you focus on what matters most, cherishing those precious moments with your baby.
Find out nowOur Mission
Simplifying life with your baby. Delivering thoughtful, solutions to bring comfort, ease, and connection to every moment.
Find out nowOur Ambition
That you can embrace the joys of family life, helping your baby experience the world—while you create memories to last a lifetime.
Find out nowOur signature helper, the BabyUp®
The simplest solution, a position proven by history, designed to be just like you holding your baby, for when you just need a break.
"BabyUp® was my lifesaver for managing my days better. She really enjoys being in it, and I can relax because placing her in it after feeding naturally reduces the burning sensation and minimizes acid reflux.As soon as I place her in it, she falls asleep because she recognizes the position of my arms."
Francesca, Italy
Quality
Attention to detail you can trust.
Doctor Approved
Developed by Dr Albani, a renowned Paediatric Gastroenterologist with over 40 years’ of experience.
A position proven by history, designed to be just like you holding your baby.
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Quality
Attention to detail you can trust
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Expertise
Developed by science, backed by parents
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Longevity
Expands and adapts as your family grows
"BabyUp® has given us the opportunity to continue living our daily lives as a couple, while having peace of mind knowing our baby is resting in the safest & healthiest possible position."
Francesco, Italy